Bad Instructions Cost Money!
We can help you with your manuals, help systems
The consequences of bad instructions are:
- Loss of reputation and status of your company. Your customers
won't come back if they can't understand how to use your
products and services.
- Increased cost of support calls, as your staff have to answer
questions about things that should have been in the manual.
- Loss of morale among your staff, as the queue for support
gets longer and they have to deal with frustrated customers.
- If the instructions are for use by your own staff, you will
be paying them to waste their time on unproductive activities.
Don't risk it! Hire a professional technical
"We can ask our developers
to do it."
Don't make this mistake. It leads to all sorts of problems. Your
developers already know too much about your product and cannot
write about it from the user's point of view. They tend to write
about what they did recently and can't remember what went on
during the earlier stages of the project. The manual looks like a
set of appendices with the main text missing. You need a
professional technical author who has the important advantage of being
in the same position as the customer who has just opened the
Don't take shortcuts! It will cost you more in
Mike Gascoigne, Write_on